Rakesh Adak is the Co-Founder and Head of Product Curation at Foundation Gift, a Mumbai-based personalised gifting brand he co-founded in 2022 alongside Abhishek Koley. A Management Studies graduate from the University of Mumbai (2017), Rakesh began his career at Cactus Communications, where he progressed from Process Manager to Project Manager — developing a sharp eye for quality, timelines, and operational detail that now drives every product decision at Foundation Gift.

Since 2022, Rakesh has personally curated every collection on foundationgift.com — from the brand's bestselling laser-engraved keychains (4.7 stars across 1,877+ reviews) to its spiritual jewelry and forever flowers line. He oversees vendor relationships, product sourcing, inventory, and quality control, ensuring that every piece that leaves the warehouse meets the standard the brand promises.

With 5+ years of experience across product curation and operations, Rakesh has helped guide more than 2,00,000 Indian customers to gifts that carry a personal story.

Rakesh writes about personalised gifts, couple gifting, custom jewelry, laser-engraved keychains, and budget gift curation.