Abhishek Koley is the Co-Founder and Head of Customer Experience & Growth at Foundation Gift, which he co-founded alongside Rakesh Adak in Mumbai in 2022. An Engineering graduate from Rajiv Gandhi Institute of Technology (2019), Abhishek built his career in performance marketing — first at Infinite Analytics, then at Creativeland Asia — before co-founding Foundation Gift with a clear mission: to make personalised gifting in India feel safe, certain, and worth it.

That mission shaped two decisions that set Foundation Gift apart. A 14-day return and 100% refund policy — absorbing the operational complexity of returns on custom orders so customers never carry the risk. And Cash on Delivery on personalised orders — removing the hesitation of first-time buyers who had not yet experienced the brand's quality. Both policies cost more to run. Both converted more customers.

With 5+ years across performance marketing, creative strategy, retention marketing, and D2C brand building, Abhishek has helped grow Foundation Gift to 2,00,000+ happy customers, 1,00,000+ Instagram followers, and 3,100+ verified reviews. He studies when and why Indians gift — for weddings, anniversaries, Rakshabandhan, birthdays, and the quiet certain moments in between — and writes to help people say the things they feel but struggle to express.

Abhishek writes about wedding gifts, anniversary gifts, birthday gifting, Rakshabandhan, long-distance relationship gifts, corporate gifting, and festival gifting in India.